“Expelled Has ‘Robust’ Opening”
– Los Angeles Times
Expelled opens in the Top 10, and has #5 best per screen average.
– boxofficemojo.com
Expelled is the 12th highest-grossing documentary in U.S. box office history.
– boxofficemojo.com
Category Archives: Expelled
Expelled: No Intelligence Allowed finished at No. 9 in its opening weekend, according to BoxOfficeMojo.com. Expelled… fared better than prerelease tracking had signaled. Its opening was robust for a documentary… With production and marketing budgets in the single-digit millions, Expelled had the widest documentary release ever, the Times reported.
‘Expelled’ may defy low expectations
“Expelled,” with production and marketing budgets in the single-digit millions, is expected to make no dent at the box-office…but it could dwarf forecasts. …Expelled faces an uphill fight in an industry that spends an estimated $117 million to produce and market the average big studio film, although as The Passion showed, the faith market can be a surprising force when mobilized. …Premise enlisted Motive Entertainment, the faith-based specialist that helped market The Passion, in a grass-roots effort that is drawing as much fire as the film itself.
…Ben Stein traveled across the country on a bright red bus for “Expelled, the Road Show.” This is mostly the work of Motive Marketing’s Paul Lauer. He’s the guy who made Passion into a phenomenon by harnessing the power of this country’s 160 million Christians. Not the traditional Hollywood way. Lauer went directly to leaders in religious communities and showed them Expelled.
So what does a movie marketing company do for an encore after helping spread the word about The Passion of the Christ, The Polar Express and The Chronicles of Narnia? Well, after second-tier efforts for United 93 and Rocky Balboa, Motive Entertainment is returning to its Mel Gibson roots with the Ben Stein documentary Expelled: No Intelligence Allowed. If anyone can make this contentious bit of non-fiction fly…it’s Motive Entertainment.