“We continue to have the highest respect for you and your team. We certainly benefited from your experience and insight before and hope to do so again.”
– Michael Moses, VP Publicity Universal Pictures
Category Archives: Press
“You and your team did a great job.”
– Juli Goodwin, VP Publicity, Warner Bros. Pictures
“I was really impressed by everything you did. You brought so many opportunities to the table.”
– Michael Costello, VP Publicity, MGM Studios
“The success of The Passion of the Christ has completely baffled everyone in Hollywood. Everyone wants to know ‘how did they do it?’ and ‘what was the secret recipe for such success?’ Well, a big part of that answer is you. You orchestrated a unique and complex marketing strategy that had never been done before. And it worked, big time.”
– Steve McEveety, Producer of The Passion
“… Exceeded expectations to score an estimated $11.1M in its first weekend of play. With the fewest theaters of any new wide pic, the PG-13 film averaged a muscular $6,945 from only 1,591 sites. Bees delivered the third biggest opening in company history for Fox Searchlight.”
– Boxofficeguru.com
“Motive Marketing, which promoted The Passion of the Christ to a $370.6 million box office take last year, sold Wardrobe directly to churches. That spadework almost certainly ensures a big opening weekend.”
“Analysts predicted it would die. Instead, the film has seen its daily take rise.”
– Imdb.com
“Word-of-mouth …has fueled its fire.”
– Failedsuccess.com
$300 Million worldwide box office
– boxofficemojo.com
“Passion KA – CHING: Devout auds drive stunning $20 million bow.”
– Daily Variety
“We have never experienced this level of interest in group sales,” said Regal Theaters VP Dick Westerling.
– Variety
“The film succeeded through Gibson’s brilliant marketing strategy.”
– Associated Press
“The Passion is rewriting box-office history.”
Paul Dergarabedian of Exhibitor Relations, in Associated Press
Grossed $612 million in worldwide box office
#1 R-rated film in history
#1 independently distributed film in history
#1 February release in history
#1 5-day per screen average of $41,295
“Narnia Beats King Kong!”
– MonstersandCritics.com
“Narnia Roars into #1 at the Box Office”
– Movieweb.com
“Narnia Roars to #1 on DVD Sales Charts”
– Hollywood Reporter
Rocky Balboa came out swinging on Wednesday, pummeling the competition with a take of $6.4 million in its debut.