Category Archives: The Passion of the Christ

Yahoo News (2/5/04)

By | Press, The Passion of the Christ | No Comments

Gibson Film Gets Huge Marketing Effort: The groundswell is stunning considering the once-dismal expectations for the film, which is in Latin, Hebrew and Aramaic with English subtitles and is rated R for violence. It’s set to debut Feb 25 on 2,000 screens — an unusually large release for an independent religious film.

Headlines & Stats – The Passion of the Christ

By | Press, The Passion of the Christ | No Comments

Passion KA – CHING: Devout auds drive stunning $20 million bow.”
– Daily Variety

“We have never experienced this level of interest in group sales,” said Regal Theaters VP Dick Westerling.
– Variety

“The film succeeded through Gibson’s brilliant marketing strategy.”
– Associated Press

“The Passion is rewriting box-office history.”
Paul Dergarabedian of Exhibitor Relations, in Associated Press

Grossed $612 million in worldwide box office
#1 R-rated film in history
#1 independently distributed film in history
#1 February release in history
#1 5-day per screen average of $41,295