Motive designed and executed Icon Productions’ grass-roots marketing campaign for Mel Gibson’s The Passion of the Christ, one of the most successful movie campaigns ever.
Motive has gone on to manage major marketing campaigns for the Tom Hanks/Robert Zemeckis film The Polar Express, the blockbuster Disney epic The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe, and the surprise hits Rocky Balboa, Expelled, and others. In addition, Motive has assisted with the development, financing, marketing and distribution of other film, music, book, web, and video-gaming projects. Motive’s strategy for success is based on a unique system of highly effective, proprietary methods that connect with consumers at a deeper, cause-based level.
“You knew exactly what was needed to really energize a grass roots campaign to promote the film…through endless screenings, meetings, events and promotional materials… In the midst of trying moments, long hours, and tremendous obstacles, you always kept your cool, remained positive, and focused on the goal line. …All our hard work has truly paid off.” - Mel Gibson