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Niche Markets

Motive has been highly successful at engaging targeted consumer groups with its unique method of cause-based marketing. In addition to reaching the enormous “faith and family” market, Motive has built databases and relationships with leaders and consumers in a variety of other niche markets, including:


  • Hispanic
  • African-American
  • Youth
  • Seniors
  • Sports
  • Political
  • Education




Our target audiences include large consumer groups like:

  • 44,800,000 Hispanics (largest minority - 14.7% of US population)
  • 76,043,902 professional baseball fans (at 2,420 games in 2007 - #1 Sport for attendance)
  • 2,700,000 Little League players and coaches
  • 3,200,000 Boy Scouts/2,800,000 million Girl Scouts
  • 2,000,000 adult Scout volunteers
  • 4,000,000 kids and 210,000 volunteers in Boys & Girls Clubs
  • 220,000 youth and adults in Big Brothers/Sisters
  • 6,800,000 million National 4-H Club members
  • 20,900,000 YMCA/YWCA members
  • 910,000 kids in daycare
  • 10,000 school teachers and coaches
  • 64,000 members of the American Library Association
  • 77,000 members of the National Council of Teachers of English
  • 200,000 members of the International Reading Association
  • 2,700,000 members of the National Education Association
  • 150,000 teachers, 4,500,000 million students through Scholastic
  • 200,000 teachers and 7,600,000 students National Catholic Education Association




Niche Markets