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Press Room

THE CHRONICLES OF NARNIA: LION, WITCH & WARDROBE

USA Today (5/2/05)

Disney, along with other studios, has often courted the so-called faith community when the appropriate movie comes along... But since The Passion, such wooing has become a science. For that reason, Disney and Walden have hired Motive Marketing, the company that oversaw The Passion's outreach program.

New York Post (11/28/05)

Disney, along with other studios, has often courted the so-called faith community when the appropriate movie comes along... But since The Passion, such wooing has become a science. For that reason, Disney and Walden have hired Motive Marketing, the company that oversaw The Passion's outreach program.

Salon.com (12/7/05)

In a marketing campaign built on the lessons of The Passion of the Christ, Narnia has also been skillfully sold to the Christian audience, much of it orchestrated by Motive Entertainment.

“Narnia Beats King Kong!”

- MonstersandCritics.com

“Narnia Roars into #1 at the Box Office”

- Movieweb.com

“Narnia Roars to #1 on DVD Sales Charts”

- Hollywood Reporter

THE PASSION OF THE CHRIST

MSNBC (10/6/03)

Mel Gibson’s The Passion isn’t an easy sell. …no major studio wants to touch it.

The New Yorker (9/15/03)

Gibson has half-jokingly remarked that The Passion may be a career-killer for him. If it is not, if it somehow manages to succeed, it will be in no small measure owing to Paul Lauer's efforts.

Newsday (2/9/04)

…Most talked-about movie event in America, in large part because of a marketing strategy... One Hollywood executive at a major studio described it as "a brilliant marketing campaign."

Washington Post (2/17/04)

…Lauer declined to discuss this campaign in detail. "There's a certain proprietary element to it," he said. "We have spent a great deal of time creating a new system."

Advertising Age (3/22/04)

The Passion of the Christ has stunned even the believers. It's defied all the practiced way of doing things. It has become a textbook study in both high-profile and below-the-radar marketing.

“The film succeeded through Gibson's brilliant marketing strategy.”

- Associated Press

“The Passion is rewriting box-office history."

Paul Dergarabedian of Exhibitor Relations, in Associated Press

Grossed $612 million in worldwide box office
#1 R-rated film in history
#1 independently distributed film in history
#1 February release in history
#1 5-day per screen average of $41,295

THE POLAR EXPRESS

MSN.com (12/22/04)

Is The Polar Express an evangelical film? You'd certainly think so, considering the expansive campaign that Lauer unfurled in the Christian media this fall.

Los Angeles Times (1/6/05)

Within the industry, the odds against Polar Express succeeding seemed so long that one executive…made a bet that the movie wouldn’t get past $80 million. But Warner Bros. expects it to reach $170 million and possibly more. "We reached out in our group sales effort to schools, religious organizations and corporate groups," said Warner Bros’ head of distribution, Dan Fellman.

“Analysts predicted it would die. Instead, the film has seen its daily take rise.”

- Imdb.com

“Word-of-mouth ...has fueled its fire.”

- Failedsuccess.com

$300 Million worldwide box office

- boxofficemojo.com

ROCKY BALBOA

The Philadelphia Inquirer (12/03/06)

Sylvester Stallone has enlisted [Motive Entertainment’s] Paul Lauer to help spread the word of the sixth in the Rocky series to the faith-and-family market.

StudioBriefing.com (12/22/06)

HYPERLINK "http://www.imdb.com/title/tt0479143/" Rocky Balboa came out swinging on Wednesday, pummeling the competition with a take of $6.4 million in its debut.

"The film exceeded box office expectations.”

- Wikepedia.com

"Rocky Balboa opened in the Number 1 slot.”

- Access Hollywood

“Like its odds-defying character, Rocky Balboa is the biggest surprise of the holiday season.”

- UGO.com

“$146 Million worldwide box office”

- boxofficemojo.com

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