Variety Purpose Summit: Family, Faith-Based, Full Steam Ahead

By October 28, 2014 Marketing, Press No Comments

Paul Lauer, Founder of Motive Entertainment, cut his teeth on the biggest faith-driven project of recent decades – The Passion of the Christ. Early in the process, he took Mel Gibson “on the road” to meet with religious leaders across the country. Gibson would show the clergymen some footage and solicit their input on how to improve the tiniest details of the project. He took it all under advisement and actually instituted many of the suggestions that were given. Years later, Lauer continues to adhere to the idea that “you still need to get the Rick Warrens of the world excited” – but he has expanded his outreach directly to the consumer. Lauer believes that “there is the right home for your film.” You may not know what that will be until you see the completed film, but “you have to find the people who are objective enough to help you figure out what the right home for that film will be.”

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