Top50
Marketer of the Year
Faith motivates us.
250 million Americans would say the same.
We're a pioneer in “faith” and “influencer” marketing, having designed the historic grass roots campaign for Mel Gibson's Passion of the Christ.
$3.8B
Hollywood box office
100M
TV viewers
#1
Best-Selling Books
10M
Users on Web Platforms
We've worked on over 100 movies, TV shows, books, music, social platforms, apps and events.
Top50
Marketer of the Year
What makes Motive different:
We don't play to win. We play to win-win.
Our superpower is building communities of fans who support you because you support them. We help you SERVE instead of sell, taking you from good to GREAT.
It's why we're the ONLY agency in our space to win Ad Age's Top 50 award. Many agencies imitate our campaigns — because they work. But we focus on innovation, not imitation.
Trusted by the best.
Our magic formula:
We don't market TO a community.We market THROUGH it.
Instead of asking, “How can we sell these folks?” we ask, “How can we serve them?” We build trust with key leaders — “Channel Partners” — by aligning with their motives and goals.
Ad Age called our model “a textbook study in high-profile and below-the-radar marketing.”
We call it motive marketing — creating a symphony of motivated voices that reverberate and amplify each other within the community:
Publicity
Feature stories and reviews from trusted media outlets serving the community.
Promotions
Give-aways, contests, and promos to activate the community.
Advertising
Ads tailored to the specific audiences within the community.
Events
Concerts, tours, conferences, and screenings in the community.
Digital
Social pages, websites, blogs and podcasts reaching the community.
Materials
Videos, images, print, merchandise, and other engagement materials.
When these voices “sing” together, the community hears a chorus they TRUST. Then they amplify the song to their family, friends and others - a “choral effect”.
Influencers who are evangelists:
SocialChoir is Motive's network of trusted influencers across social media, blogs, and podcasts.
With a database of over 1,000,000 marketplace voices — plus proprietary tools to find and recruit new partners — we turn influencers into passionate evangelists for the cause.
Our channels of influence:
Motive 250,000 - audiences totaling 100 million
Motive Top 2,000 - top faith and family leaders
Social/Online
- 1,000,000 micro Influencers
- 1,000+ top influencers
- Thousands of podcasters
- Lifestyle/product fit
Faith
- 350,000 Churches/Pastors
- 1,000s of Faith Market Orgs
- 100,000,000 Weekly in Church
- Top Denominations & Ministries
Industry
- Development, Talent, Pitching
- Budgeting, Finance, Fundraising
- Production & Marketing personnel
- Distribution & Licensing
Education
- 200,000 educators nationwide
- Millions of students
- Thousands of campus clubs
- Resources & teaching curricula
Niche
- Hispanic, AfAm, etc.
- Political, Military, etc.
- Seniors, Caregiving, Medical, etc.
- Custom niche segments
Celebs & Music
- Top movie, TV, and music stars
- Celebs who share faith and values
- Endorsements & appearances
- Soundtracks & ancillaries
Media
- 1000s of mainstream outlets
- 1000s of faith & niche outlets
- Billions of media impressions
- Assets – releases, press room
Youth
- 1,000,000s in Boy/Girl Scouts
- 1,000,000s in Big Brothers/Sisters
- Thousands of youth leaders
- Orgs like 4-H, YMCA, etc.
Sports
- Top pro athletes, chaplains
- Ministries (FCA, Athletes in Action)
- 1,000,000s in youth sports
- AYSO, Little League coaches